Convoy
Created a high-fidelity prototype that allows groups of friends road-tripping together to stay connected & communicate in an easy and fun way.
Timeline: 4 week sprint
Technology
Figma
Adobe Rush
Photoshop
Google Forms
Notion
Roles
UX Researcher
UX/UI Designer
Branding & Content
Problem
When multiple cars are traveling together it is often difficult to stay together and coordinate stops. Common navigation apps do not allow users to communicate directly with each other. The current solution of utilizing group chats can often become overwhelming and disorganized.
Solution
How can we create a solution that allows friends and family on a road trip together to stay in-touch and communicate in a fun and enjoyable way?
Live location tracking of multiple vehicles
Create polls to coordinate stops
Easily allow users to request rest stops
Discovery & Research
Competitive Analysis
An evaluation of existing navigation apps was performed in order to determine which aspects and features worked to solve the client’s main concerns and goals. AR app PokemonGo was analyzed for its gamification of the real-world and ability for users to collect souvenirs from sites and attractions.
A survey was conducted in order to discover specific patterns, needs, and frustrations during users’ experiences taking a road trip. I also sought to discover who users traveled with, what went into planning a trip, and how users determined where to stop along their journey.
User Survey
Users travel together.
43%
Forty-three percent of travelers make a flexible itinerary of sites/stops before departing.
Common stops include: Gas Stations, Restaurants, Attractions, & Rest Areas.
Personas
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Janet Journey
CHAPERONE
As the CHAPERONE, I want to see where other cars in my convoy are, so that everyone can travel together and stay safe.
MOTIVATIONS/GOALS: Keeping everyone safe and together along the journey. Communicate stops and directions seamlessly to entire convoy.
FRUSTRATIONS: Getting lost or disconnected from the group. Not being able to communicate delays or wrong turns. Crowded group chats.
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Patrick Rider
PASSENGER
As a PASSENGER, I want an easy and fun way to communicate with everyone on the journey, so that we can decide together where to stop and what to see.
MOTIVATION/GOALS: Find and discover quirky roadside attractions, great food, and safe restrooms. Help the driver to navigate safely to the destination.
FRUSTRATIONS: Stopping at a stop without a restroom. Bad cell service or inaccurate directions.
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Danielle Discs
DJ
As the DJ, I want a way to discover, play, and save great music so that everyone can sing along and have fun together.
MOTIVATION/GOALS: Wants family-friendly parks and sites. Loves discovering new music to share with her friends.
FRUSTRATIONS: Car trouble and traffic jams. Inaccurate online reviews of local sites/restaurants.
User Stories
As the DRIVER, I want up-to-date traffic information, so that I can avoid major issues and take the road less traveled.
As the CHAPERONE, I want to see where other cars in my convoy are so that everyone can travel together and stay safe.
As a PASSENGER, I want an easy and fun way to communicate with everyone on the journey, so that we can decide together where to stop and what to see.
As the DJ, I want a way to discover, play, and save great music so that everyone can sing along and have fun together.
As the PLANNER, I want a collaborative way to create a trip, invite friends, and add stops so that everyone traveling can view the itinerary in one place.
Design & Development
Sketching & Wireframes
Creating a New Poll
Initial Wireframes
User Observations
Confused about button symbols for poll
Overall information structure made sense
Inquired about new user onboarding
Attempted to click cars
Inquired about other cars on the map
Testing Insights
Feedback & Suggestions
Suggested different polling icon
Text labels with icons
Standard menu bar
Change “Request a stop” to “Request bathroom break”
Style Guide
Route 66 was a significant influence on the branding and styling of Convoy. The iconic highway is known for its vibrant neon signs and unique landmarks, which were incorporated into the design of the app to create a sense of nostalgia and fun for users.
Delivery
Final Thoughts…
Results
Users were excited about the concept & functionality
Users reported enjoyment of app’s playfulness
Through insights gathered during user interviews about desired features, there is great potential for expansion
Moving forward...
Develop “Create New Convoy” user flow
Improve and expand hi-fidelity prototypes
Continue usability testing of added features
Address accessibility issues
